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Feature Articles

R0362 Sandpiper Pebblestone


You want your customers to be happy—both during the sale and after they make their carpet purchase from you. The process of installing a new floor can encounter a few bumps. Here are some tips to help a new floor installation go as smoothly as the rest of your relationship with your customer.

R0327 Blue coffee mug spill

Carpet cleaning tips for your customers

You’ve helped your customer pick out the perfect carpet, and they’re ready for installation. That’s a job well done, but they’ll still be thinking about you when the first juice box spills or a dinner dish whoops. “Did I buy the right carpet?” they might wonder. All the more reason to prepare customers for those mishaps before they leave the store.

Refreshed Carpet Samples Create Sales Opportunities thumbnail

Refreshed Carpet Samples Create Sales Opportunities

Stores that invest in the latest carpet samples set up their sales associates for success. And dealers will be able to earn back their investment—up to 100 percent. Like most products, flooring evolve...

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Understanding Parents' Flooring Needs: Questions For Finding The Right Fit For The Family

Knowing how parents shop can help sales associates ask the right questions. Anybody who’s watched a toddler wobble her way across a living room floor—apple juice in one hand, crackers in the other—und...

understanding selling to women

Understanding Selling To Women: Questions For Finding What Women Want In Flooring

The science behind selling to women, and how to ask the questions that help guide them to what they want. You’ve probably heard the saying, “It’s not the destination but the journey that matters.” And...

understanding mens needs

Understanding Men’s Needs: Questions for Finding What Men Want in Flooring

The science behind how men shop, and how to ask the questions that give them what they want.